How to Integrate Runloyal with Mailchimp for Marketing Campaigns

Generating API key

Step 1: Login to your Mailchimp account.

• Go to Account → Extras → API Keys.

• Click Create API Key to generate the key.

Step 2: Go to your RunLoyal staff portal.

Step 3: Navigate to Settings.

Step 4: Click on Promotions.

Step 5: Click on Advanced Marketing Integration.

Step 6: Click Add Mailchimp for integration.

Step 7: Mailchimp Credentials:

• Enter your Mailchimp Data Center and API Key.

• Click Next to continue.

Step 8: Audience Selection:

• Choose the desired audience/list from your Mailchimp account.

• Click Proceed.

Step 9: Field Mapping:

• Match corresponding fields between RunLoyal and Mailchimp for data merging.

Step 10: Confirm the field mappings and click Proceed.

Step 11: Verification:

• Review the mapped fields and confirmation status.

• Click Connect to establish the connection.

Step 12: New Pet Owner Integration:

• RunLoyal displays newly added pet owners that meet the selected field criteria.

Step 13: Mailchimp Activation:

• Click the Mail icon in the Mail Marketing screen.

• Enter the secret code 9639 and click Validate PIN.

Step 14: Mailchimp Integration Activation & Verification:

• Click Ignite the Mailchimp register to activate the integration.

• Log in to Mailchimp to confirm that pet owners’ details were successfully transferred from RunLoyal.

Notes

• Only pet owners meeting the selected field criteria will be displayed for integration.

• Ensure the API key is kept confidential.

• Proper field mapping is critical for accurate data syncing.

A step-by-step tutorial with screenshots is included below for guidance: