Rewards & Loyalty Program – Setup Guide & Overview
Overview
The Rewards & Loyalty Program helps you recognize and retain your most loyal pet parents while encouraging repeat business.
With fully customizable earning and redemption rules, you control how customers earn points and redeem them — all with a seamless experience in the Pet Owner App.
? What Is the Rewards & Loyalty Program?
This program:
Assigns points to pet owners based on invoice payments.
Allows customers to redeem points for discounts on future purchases.
? How to Set Up the Program
Navigation:Settings → Promotions → Rewards & Loyalty
Configuration Options
| Feature | Description |
|---|---|
| By Spend | Assign points per dollar spent within defined invoice ranges. |
| By Type | Enable rewards only for specific items (e.g., training, packages, retail). |
| Redemption Rules | Set how many points equal a specific discount (e.g., 50 points = $10 off). |
| Expiry Settings | Choose if points expire or remain indefinitely. |
| Credit Logs | View complete reward transaction history under the pet owner's credit log. |
⚠ Note: Once enabled, all pet owners are automatically enrolled.
? Customizing App Labels
To rebrand the program in the Pet Owner App:
Navigation:Settings → Operations → Personalization → Pet Owner App → Customize App Labels
Examples:
Rename "Rewards & Loyalty" to "Paw Points" or "Loyal Pet Rewards"
Update tooltip hints to match your business branding
? Pet Owner Experience
App Navigation:Profile → Rewards & Loyalty
Key App Features:
Earn points automatically for eligible invoice payments.
Redeem points during checkout to reduce invoice totals.
View total points, earned, redeemed, and remaining balances.
Tooltip shows reward status in the profile.
Points are awarded only after checkout or invoice closure (Quick Checkout).
? Example Configurations
Recommended Setup – 1 point per $10 spent
| Spend Range | Reward Points per $1 | Redemption Rule |
|---|---|---|
| $5–$10+ | 0.1 | 50 points = $20 off |
How it works:
Spend $10 → 0.1 × $10 = 1 point
Spend $50 → 0.1 × $50 = 5 points
Spend $500 → Earn 50 points → Redeem for $20 off
Effective return: 4%
⚠ Common Pitfall
Incorrect Setup: 1 point per $1 → $50 spend = 50 points = $20 redemption → 40% reward return (too high, impacts profitability)
? Pro Tips
Use decimal values for Reward Points per $1 to control reward value:
0.1 → 1 point per $10 spent
0.25 → 1 point per $4 spent
0.5 → 1 point per $2 spent
Always align point value with business goals to maintain profitability.
? Tracking Points
You can track a pet parent's points in their Profile → Credit Log. (Screenshot attached)
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